![]() Strategic Management is the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives. ![]() The concept of strategy The concept of strategy in business has been borrowed from military science and sports where it implies out- maneuvering. Provided MBA 4th Sem Customer Relationship Management Notes & Books Pdf will help you so much while exam preparation. It is what the firm ultimately like to become. This threatening change may either be internal or external to the enterprise. ![]() Timely evaluations can alert the management to problems and potential problems before the situation becomes critical.
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